- Looking for a new home or trying to sell yours? Realtors network with one another and in today’s fast real estate market can often match buyers and sellers before a home even hits the market. Realtors are familiar with the local inventory and know about homes that recently left the market. This saves time and money for both buyer and seller. Example: A local real estate agent just showed and sold a home I recently took off the market. This was a win-win for both the buyer and seller.
- Realtors know the sales process. They understand the terms they can negotiate on behalf of the buyer; they know what is unreasonable for a seller to pay. Example: I negotiated a $4000 credit towards a new roof for one of my recent buyers.
- Realtors understand property values. Location and floor plan are not evident when viewing comparable sales. Realtors can help sellers establish a sale price in accordance with current market values and can help buyers negotiate the best deal possible. Example: In a recent multiple offer situation, my buyer paid less than the highest offer because of how I positioned her in the negotiation.
- Realtors act as a buffer between the parties and take the emotions out of the negotiation. Negotiations can get heated and parties can take things personally and become offended. The realtors help smooth the process and focus on the bigger picture, which is to get to the finish line. Example: one of my buyers told me “I don’t negotiate with skunks”, a reference to the seller, who she decided she didn’t like. I kept her focused on the purchase of the home and not the personality of the seller, and she is now enjoying her dream home.
Real Estate Strategies