Strategies to Avoid Being “Homeless” When Selling Your Home
I ran some quick numbers on all 2022 closings for condominiums and single family homes in the entire Park City Multiple Listing Service. The median…
Experience and professionalism in real estate have always been important. My goal is to adapt to the current social distancing measures while still providing the high caliber of service my clients are used to. Below you will see my virtual real estate system featuring virtual home buying tools, ways to safely sell your home as well as my proven marketing designed to reach the most qualified buyers.
A Suite of Virtual Tools to Assist with Your Home Purchase
1. Virtual Consultation
A virtual consultation with Zoom, FaceTime or Skype to discuss the home buying proves, the state of the market as well as your individual needs and available options.
2. Home Favorites
We will set up customized listing alerts with your individual needs in mind, including giving you access to the many properties that are currently for sale but not actively listed in the open market.
3. Virtual Showings
We will schedule virtual showings of your favorite properties via Zoom, FaceTime or Skype. It’s never been easier to explore every square inch of the listings you love.
4. In-Person Showings
If you are willing and able to view homes in person, we will conform to CDC and Park City Board of REALTORS sanitation and social distancing practices.
5. Sign Electronically
You can sign offers and related purchase documents from the comfort of your home.
6. Inspection
Our inspectors will email you a thorough inspection report with detailed photos and descriptions to avoid any surprises.
7. Closing Documents
A mobile notary will bring closing documents to your home. If you are paying cash, you can sign documents electronically.
8. Welcome Home!
We will deliver keys and assist you throughout your home buying and ownership experience. We are here or you!
A Virtual Selling System to Help You Safely Sell Your Home
1. Virtual Listing Consultation
A virtual listing consultation via Zoom|FaceTime or in person with proper social distancing, face masks, gloves, sanitizer.
2. Market Preparation
We will advise you on how to prepare your home for photos via Zoom, FaceTime, Skype or in person with proper social distancing.
3. Market Collateral
Essential to the online visualization of your property, a professional team will take photos and 3D photos for the 3D tour.
4. Virtual Tours
We will provide the highest online exposure to present the story of your home to as many buyers as possible, including live open houses & tours via Zoom or FaceTime.
5. Limited In-Person Showings
In person showings will be limited to prequalified buyers with pre-approval letters or proof of funds and conform to CDC and Park City Board of REALTORS sanitation & social distancing practices.
6. Sign Electronically
You will receive an email to securely electronically sign the listing agreement and Real Estate Purchase Contract.
7. Closing Documents
A mobile notary comes to your home to sign listing documents.
8. Moving Day!
Your home sold with the least amount of risk to you and your family.
Decades of Real Estate Marketing Tactics Adapted to a Virtual Environment
1. Photography
Most people start their home search online. I work closely with our experienced in-house, professional photographers to capture the features of your home that will appeal to buyers. Our photographers have the latest equipment and we guarantee the highest quality of all forms of media including 3D Tours, photography, and drone photography. All exterior photos are changed with seasons.
2. Market Preparation
I work with a professional who will advise you on preparing your home for photographs and showings. This can be done in person, following safety guidelines, or virtually.
3. Copywriting
My property descriptions are carefully crafted to capture the essence of each home I sell.
4. Web Traffic
Buyers are searching on the internet find my blog as a credible source of market, community and real estate information. I always include information and photos of my listings on my website.
5. Listing Syndication & Exposure
Our strategic syndication ensures your property is seen by a qualified world-wide audience. Only by listing with Summit Sotheby’s International Realty will your property be seen on the two most trafficked luxury real estate websites (Sothebys Realty & Luxury Real Estate) and be syndicated to over 5,000 websites, including the most trafficked real estate, luxury, art, news and lifestyle websites. We provide listing analytics so you can see which websites and locations are attracting the most views.
6. Email Marketing
Our email list contains 9,000 people. All listings are featured on email mailings that reach prospective buyers and real estate agents throughout Utah and the United States.
7. Print Marketing
We offer unparalleled exposure via print marketing through property advertising in Collections magazine (120,000 copies), Salt Lake Magazine, Salt Lake Tribune, Park Record, and The High End Magazine.
8. Social Media
Highly targeted social media reaches over 1,000 individuals and realtors who share valuable content and properties. I have sold several properties via social media when the posts are shared by someone I know who knows of the perfect buyer.
9. Agent Relationships
We offer unparalleled exposure via print marketing through property advertising in Collections magazine (120,000 copies), Salt Lake Magazine, Salt Lake Tribune, Park Record, and The High End Magazine.
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Your Personal Guide to Park City Communities
Nancy is the perfect real estate agent to ask about Park City communities. She’s a long-time local and knows each of the neighborhoods inside and out. Nancy’s blog is a favorite of locals and visitors alike, and is read by thousands of loyal followers each week.
If you have questions about one of our fine Park City, Utah neighborhoods, Nancy is here for you.
