Question: What do these brands have in common?
Answer. They are all luxury brands that have been used to sell real estate.
According to experts, developers can boost profits as much as 30% by attaching a prestigious name to a property. Brand enthusiasts also benefit from the perceived prestige and financial security of a luxury brand. There may also be a financial benefit to buying a designer property. A design firm can complete the total remodel for less than a retail buyer.
Use of Designer Brands in Park City
In Park City, the Montage Deer Valley® Resort has unveiled several residences designed and decorated by nationally recognized design firms. Since Montage Deer Valley® Resort began this program in February of 2012, they have sold 6 such properties. They recently unveiled 4 additional designer models:
#1041, designed by Adam Hunter Inc, is a 3 bedroom/3 bathroom residence offered at $3,350,000. It has views of the aspens & ski slopes.
#950, designed by Dressed Design Inc, is 2 bedroom/3 bathroom residence offered at $3,095,000. It has huge down valley and ski slope views.
#984, designed by Barclay Butera Interiors, is a 2 bedroom/3 bathroom plus Den residence, offered at $3,325,000. The views are southwest looking up towards Empire ski lift.
#1083, designed by McBrien Interiors, is a 3 bedroom/4 bathroom, residence offered at $3,425,000. The views are east towards Flagstaff mountain.
As you can see from the photos, each of these residences offers a unique vision and distinctive personality. What do you think of designer labels for real estate?