Question: What do these brands have in common?
Vera Wang
Baccarat
Fendi Casa
Palazzo Versace
Bulgari
Armani/Casa
Answer. They are all luxury brands that have been used to sell real estate.
According to experts, developers can boost profits as much as 30% by attaching a prestigious name to a property. Brand enthusiasts also benefit from the perceived prestige and financial security of a luxury brand. There may also be a financial benefit to buying a designer property. A design firm can complete the total remodel for less than a retail buyer.
Use of Designer Brands in Park City
In Park City, the Montage Deer Valley® Resort has unveiled several residences designed and decorated by nationally recognized design firms. Since Montage Deer Valley® Resort began this program in February of 2012, they have sold 6 such properties. They recently unveiled 4 additional designer models:
#1041, designed by Adam Hunter Inc, is a 3 bedroom/3 bathroom residence offered at $3,350,000. It has views of the aspens & ski slopes.
#950, designed by Dressed Design Inc, is 2 bedroom/3 bathroom residence offered at $3,095,000. It has huge down valley and ski slope views.
#984, designed by Barclay Butera Interiors, is a 2 bedroom/3 bathroom plus Den residence, offered at $3,325,000. The views are southwest looking up towards Empire ski lift.
#1083, designed by McBrien Interiors, is a 3 bedroom/4 bathroom, residence offered at $3,425,000. The views are east towards Flagstaff mountain.
As you can see from the photos, each of these residences offers a unique vision and distinctive personality. What do you think of designer labels for real estate?